What is GEO?
Why AI search changes everything
Get your brand into the answers AI gives
Search no longer just returns links: ChatGPT, Perplexity, and Gemini answer directly. With GEO we work to get those answers to name you, cite you, and recommend you.
Search is no longer a list of links
More and more people ask AI directly instead of working through results. GEO, generative engine optimization, builds your visibility inside those generated answers so yours is the brand the model chooses to mention and recommend.
From click to answer
Users settle their question without visiting ten sites. If AI does not name you, you are out of the buying decision.
Engines that reason
ChatGPT, Perplexity, and Gemini synthesize several sources. Optimizing for them is different from ranking in classic search.
An early window
It is a new channel with little competition so far. Winning presence now builds authority ahead of everyone else.
We prepare your content for AI to understand and use
Generative models favor information that is clear, structured, and verifiable. We work on your site and your assets so they answer your audience's real questions with the precision AI needs to cite you.
Structured content
Direct answers, clear headings, and formats models extract and reuse easily.
Data and markup
Structured data and metadata that help AI read your information without ambiguity.
Real questions
We cover the conversational queries your audience actually puts to AI.
Authority and sources models choose to cite
AI leans on sources with reputation and consistency. We strengthen your presence where models learn and build your brand entity so it shows up as a trusted reference.
Brand entity
We define and consolidate how AI recognizes your brand, your products, and your experts.
Trust signals
Reputation, consistency, and coherence across the sources AI consults about you.
Presence in key sources
We build your visibility on the sites and directories models use as reference.
We measure how much and how AI names you
You cannot improve what you do not measure. We monitor your presence on the main generative platforms and turn the results into concrete actions to win more and better mentions.
Continuous monitoring
We track what AI says about your brand, your sector, and your competitors.
Actionable analysis
We find gaps and opportunities to increase your mentions and their quality.
Iterative improvement
We adjust the strategy as models and their answers evolve.
Let's talk about your visibility in generative AI
The way people search is changing, and generative AI already shapes your audience's decisions. At Hábito 1 we help your brand be present in those answers.