Indexable medical test catalog for GDA: a thousand records per brand with their own URL

GDA runs clinical analysis laboratories in Mexico. Each brand's test catalog lives in an internal system built to operate the lab: intake, processing and delivering results.

A large catalog trapped inside a management system is invisible to the people looking for it: it holds every field needed to operate and none of the ones that help a patient find it.

That is roughly a thousand tests per brand, multiplied by the group's eight brands.

• No URL of their own: tests did not exist as pages, so there was nothing for a search engine to index or for a patient to share.
• Operational data, not decision data: the system stores the code and the technical name, not the indication, the duration or when results arrive.
• Unworkable at scale: any solution requiring a thousand records to be filled in before publishing the first one was never going to start.

The cost was twofold: traffic that never arrived, and a support team answering by phone the questions a record answers on its own.

We turned the lab master data into a publishable catalog: every test with its own indexable URL and a record that gets enriched gradually, without blocking the launch.

The design decision holding the whole model together is that no editorial field is mandatory.

One URL per test

• Every test in the catalog becomes its own page, with a stable, indexable address.
• The content model is replicated across the group's eight brands, at roughly a thousand entries each.

A record the internal system cannot produce

• Test image, so the page has something to show beyond a technical name.
• Indications broken out by patient type: general, male, female and pediatric.
• Estimated test duration and result delivery time, the two questions that come in by phone most often.

Every field optional, and that is the point

• With bare master data the record already publishes, simple but complete and valid.
• The team enriches test by test where it pays off, so nobody has to fill in a thousand records to start.
• Bulk editing over CSV and Excel, image linking included, to operate at catalog scale.

Architecture and technology

• Magnolia CMS with an extended record content model and one URL per item.
• Bulk import and editing over CSV and Excel.
• Multibrand platform shared with the rest of the group's sites.

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The catalog stopped being internal data and became content that can be found, shared and improved without rebuilding anything.

Starting point

• Test catalog available only inside the laboratory management system.
• Zero indexable pages for individual tests.
• Patient information handled by phone or in person.

Results

• Roughly a thousand tests per brand with their own indexable URL.
• Model replicated across the group's eight brands.
• Records with image, indications by patient type and test and delivery times.
• Bulk editing over CSV and Excel in operation, image linking included.

Strategic impact

• Publishing no longer requires an upfront data entry effort: the record ships simple and grows later.
• The group can prioritize which tests are worth the work instead of treating them all the same.