AI Chat
The assistant inside your admin panel
Manage your content just by chatting
A chat inside the admin panel that creates, finds and edits your content in plain language. It does not draft text for someone to copy over: it works on your real content, with the platform's permissions and validations.
AI Chat: the assistant inside your panel
You ask for something in plain language and it carries it out on the platform's real content. This is not a chatbot that suggests copy: it is an assistant with hands.
Create content
A product, a case study, a client, a tag or a redirect, dictated in a single sentence.
Search and ask
Which products have no image, or the case studies in healthcare, answered against your live content.
Edit what already exists
Fix a price, complete a page's SEO metadata or change the status of an order.
Explain the structure
Which fields each content type has and which values it accepts, without opening a manual.
It never invents the form
It reads the real definition of each content type before writing, and catches invalid data before saving.
You ask for it and it is done: nobody on your team had to do it
The work happens while you ask for it. No task queue, no ticket to development and no waiting for someone to free up. And if the volume calls for it, more agents join in parallel on the same content: one writes, another updates and another reviews, all at once.
Instant
You ask and it is done. No task queue, no ticket to development, no waiting for someone to have a spare moment.
As many agents as you need
One writing, another updating and another reviewing, in parallel on the same content. Volume stops depending on how many people you have free.
Your team's time, back on strategy
The hours that go into filling out forms and repeating data entry go back to strategy, copy and selling.
Almost no learning curve
You ask in plain English. Someone who has never opened the CMS produces on day one, and nobody needs training to get started.
What the assistant handles
Its capabilities already cover nearly the whole platform. And the list grows on its own: every new module brings its own, with no separate reconfiguration or update of the assistant.
Site and media
Pages, site structure and media assets.
Commerce
Products, brands, categories and catalog orders.
Case studies, clients and partners
Full case studies, plus client and partner profiles.
SEO and tags
Metadata, sitemap, robots, llms.txt, redirects and the tag vocabulary.
Sites
The configuration of every brand in your organization.
Control and security: it plays by the CMS rules
The assistant works inside the platform's permissions and validations. It is not a side door into the database.
Platform permissions
It operates with the same scope as the person using it.
Full audit trail
Every change is logged like any other content edit.
You choose the chat's model
The panel assistant runs on Claude or on OpenAI, according to your organization's policy. The MCP server is separate: that one accepts any compatible assistant.
Other modules on the platform
The assistant works across the rest of the platform: it loads and fixes the ecommerce catalog, fills in SEO Pack metadata across a whole section, and creates case studies with their structure already in place.
All the modules
The platform's full lineup: design, SEO, catalog, case studies, multi-brand and CRM.