End to end Shopify ecommerce optimization for HOM: store, point of sale and inventory

HOM is a home sector company in Chile selling through both its online store and physical locations. Growth put it in front of a consistency problem rather than a volume one.

When the store, the shop floor and the inventory are three systems that do not talk to each other, the customer perceives three different companies and the operation pays for reconciling them by hand.

The lack of integration between those pieces limited its ability to respond to the market.

• Scattered cataloging: product information was not consistent across touchpoints.
• No omnichannel point of sale: in store selling and online selling ran on separate circuits.
• Inventory without central management: stock was administered per channel, with reconciliation as a permanent task.

The cost was not one lost sale but the impossibility of growing without multiplying coordination work.

The project started with a technology architecture consultancy and only then moved to development: first define how the pieces should fit, then build them.

The analysis of the digital ecosystem identified friction points and sequenced the work before a line of code was written.

Omnichannel architecture consultancy

• Assessment of the full digital ecosystem, focused on where information broke down.
• Design of an architecture aligning ecommerce, points of sale and logistics.
• Implementation sequence defined by the impact of each piece.

A custom Shopify store

• End to end store development, with product cataloging as the base of the model.
• Customer service optimized inside the buying journey.
• Product records consistent between the online store and what customers see in the shop.

Point of sale and inventory unified

• Omnichannel point of sale integrating in store operations with the online store.
• Centralized inventory management, with one view of stock across every channel.
• In store and online sales now draw down the same stock, with no later reconciliation.

Architecture and technology

• Shopify as the commerce platform, with custom development on the store.
• Integrated omnichannel point of sale and centralized inventory management.
• Architecture aligned across ecommerce, points of sale and logistics.

Learn more about Shopify development.

The ecosystem went from three circuits that had to be reconciled to an architecture where information travels on its own.

Starting point

• Cataloging, service and stock handled per channel with no integration between them.
• In store and online selling operating separately.
• Inventory reconciliation as a permanent manual task.

Results

• Custom Shopify store with unified product cataloging.
• Omnichannel point of sale in operation, integrated with the online store.
• Centralized inventory management across every channel.

Strategic impact

• The buying experience is the same online and in the shop.
• Expansion no longer demands a proportional increase in coordination work.