Employee benefits platform with cashback for TOPBENEFITS: app and back office

TOPBENEFITS runs an employee benefits program in Spain, on a model that connects three parties: the companies that buy the program, the employees who use it and the brands that provide the discounts. Its business depends on all three sides working at once.

The challenge was not technical but structural: it needed a platform that could hold that triangle and replicate across many companies without building a version per client.

• No unified platform: benefit management was scattered and there was no way to segment by company.
• No loyalty mechanics: there was no cashback and no gamification, so users came once and did not return.
• Fragmented monetization: without consumption tracking there was no way to measure what generated revenue.

The cost was one of scale: every new company felt like starting over, and without repeat use the program could not sustain itself.

We built a modular architecture with three environments on one base: the employee app, the company panel and the back office that governs everything.

The decision that shaped the project was going multi tenant from the design: adding a new client means configuring it, not developing it.

The employee app

• Signup, login and full profile management, with activity metrics and savings generated.
• Interest based recommendation engine, category search, and modules for news, highlights and personalized suggestions.
• Separate favorites and wishlist, with filters by category, geolocation and validity.

Benefits and cashback

• Three benefit types coexisting: digital coupons, discount codes and cashback refunds.
• End to end cashback handling: refund requests, states and banking details.
• Integration with affiliate platforms, which is where part of the revenue comes from.

Gamification and the company panel

• Points, rewards and user invitations for organic growth.
• A web portal for the company: user signup, benefit activation and its own exclusive benefits.
• Consumption statistics per company, with active versus dormant users.

Architecture and technology

• Frontend: HTML and Bootstrap for the web management environments.
• Mobile: applications for iOS and Android.
• Backend: PHP and Java in decoupled services.
• Multi tenant model with white label per company, plus integrations with affiliate networks, email marketing and analytics.

Learn more about mobile app development

User retention rose 50% and affiliate revenue rose 35%, with 100% of consumption tracked.

The baseline is the program before the platform.

Starting point

• Low user retention.
• Little visibility into consumption.
• Fragmented monetization.

Results achieved

• 50% higher user retention: gamification and cashback give people a reason to come back.
• 40% more benefit usage: the recommendation engine surfaces what each profile actually uses.
• 35% more affiliate revenue: the affiliate integration turned usage into income.
• 60% better user segmentation: the company stopped being a list and became a criterion.
• Full tracking: every transaction is tied to a user and a company.

Strategic impact

• Cashback opened a new line of business.
• The white label model allows adding companies without per client development.