Restaurant booking and event platform for Papagayo Beach Club Tenerife

Papagayo Beach Club Tenerife is a beach club and event venue that runs its own restaurant, Restaurant AWA, a nightly program from Wednesday to Sunday and a residents club with exclusive benefits. Its operation moves with the island's tourist demand.

Each line of business was managed separately, and that fragmentation was the ceiling on growth: the operation could not scale without adding manual work.

• Bookings handled by hand: confirming, canceling and reseating tables depended on human intervention, with capacity and seating times tracked outside the system.
• No customer traceability: nothing connected the person booking a table with the one buying tickets or belonging to the residents club.
• Events with no sales channel: the program was published without a base to sell tickets, and conversion stayed capped.

In high season the cost was concrete: overbooking and misassigned tables, monetization lost on events, and a regular guest the venue could not recognize.

We built a modular digital platform that brought the three lines of business into a single ecosystem, with the full customer journey inside: acquisition, conversion, retention and back office.

Each module solves a different operation and all of them write to the same user base, so the public site, bookings, the club and the back office share one customer.

Restaurant bookings

• Status based management: confirmed, pending and canceled, with the full cycle inside the system.
• Dynamic seating times and schedules, with capacity control per time slot.
• A single view with advanced filters to run the floor from one place.

Events and ticket sales

• Event creation from the CMS, with configurable artists, dates and metadata.
• Direct publishing to the frontend, with no technical work per event.
• A ticket sales base wired into the published schedule.

Residents Club

• Digital signup with email validation and role assignment from the back office.
• Digital QR credential to verify members at the door.
• Exclusive benefits tied to the profile, available in the same account.

Architecture and technology

• Frontend: public site with bookings, event schedule and a user area.
• Backend: bookings, events, tickets and roles over a single user base.
• Operational back office for the club team, with role based permissions.
• Digital QR credential wired into the entry flow.

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The platform cut manual workload in half and lifted online bookings by 40%, with full traceability of the customer.

The baseline is the fragmented operation that came before.

Starting point

• Around 40% of bookings handled manually, per the initial estimate.
• Low customer traceability.
• Capped conversion on events and tickets.

Results achieved

• 50% less manual workload: booking tasks stopped depending on human intervention.
• 35% better table occupancy: capacity control per slot fills seatings without overselling.
• 40% more online bookings: the owned channel absorbed demand that used to come by phone.
• 25% higher repeat visits: measured across residents club members.
• Full traceability: every interaction is tied to a single profile.

Strategic impact

• The residents club opened a new line of business: memberships.
• The operation scales without growing the operational structure.
• Capacity control is total, and events monetize better.