Sustained organic positioning for Accusys Technology: 21 reports in 21 months

Accusys Technology builds and maintains software for the Latin American financial sector: software factory, IT consulting, testing, DevOps and core banking products.

In search it competes on the same queries as consultancies and developers far larger than itself, and that fight is not won with a campaign: it is won by sustaining.

And its site carried problems that subtracted before anything started.

• Accumulated technical errors: broken internal links, duplicate titles and meta descriptions, images without alt text.
• Low visibility: little presence on the keywords of its own business lines.
• Disproportionate competition: global domains with authority built over years.

For a 300 person company selling to banks, not appearing where its service is searched is losing before the meeting.

We sustained a monthly service through 2022 and 2023 combining technical correction, competitor tracking and content optimization.

The relationship went back further: in 2018 the corporate site was built and in 2019 a Google Ads campaign was added for testing, software factory and process automation.

Starting with a diagnosis

• Discovery defining objectives, buyer personas and competitors by service line.
• Technical site clinic as the baseline.

The monthly cycle

• Position and visibility reports against competitors, broadened in late 2022 with new consulting and development firms.
• Periodic audits with actionable reports on broken links, duplicate titles and meta descriptions, images without alt text and coverage errors.
• Backlink and anchor text analysis, and a list of pages to optimize with their parameters.

Content, reviewed before publishing

• Blog posts reviewed before publication, not after.
• User manual so the Accusys team publishes pages and posts on its own.

Architecture and technology

• Corporate site on WordPress, with HTTPS and speed optimization since 2019.
• Tracking on Search Console and ranking tools, with monthly delivery.
• Earlier Google Ads campaign across search, display and remarketing for testing, software factory and automation.
• User manual handed over for autonomous publishing of pages and posts.

Learn more about SEO strategy.

The site gained presence month after month, on ground where it competes against far larger players.

Starting point

• 1,389 organic clicks and 18,148 impressions, July to September 2022.
• 6.72% visibility on tracked keywords, January 2022.
• Site health at 82% and 3 pages returning 4xx.

Results

• 1,747 organic clicks, up 26%, and 24,599 impressions, up 36%, July to September 2023.
• 10.93% visibility in August 2023.
• Site health from 82% to 87% and 4xx pages from 3 to 0.
• 21 monthly reports delivered between January 2022 and September 2023.

Strategic impact

• Reviewing posts before publishing avoids correcting them once indexed.
• The user manual leaves publishing on the client side without losing the standard.