Software for dental clinics: the DentalMEP Club membership app and back office

DentalMEP is a Spanish dental clinic that runs a membership club: member patients get benefits, coupons and a different kind of follow up. That model lives on a continuous relationship, not on the one off visit.

A membership club without a digital product is a list of names: with no owned channel, the benefit has to be brought to each patient one at a time.

• Memberships and payments by hand: each member's status and billing were handled manually.
• Fragmented communication: there was no direct channel to patients for benefits or content.
• No coupon platform: the benefit existed with nowhere to live and no way to measure it.

The cost was that the clinic kept the club running on administrative work, and that puts a ceiling on how many members it can hold.

We built the club as a two sided digital product: an app where the member handles everything from their phone, and a back office where the clinic runs the full ecosystem.

The piece that organizes the system is membership status: the app checks it is current before enabling each feature, so the business model lives in the logic rather than in a reminder.

The member app

• Dental visit management, with history and automatic appointment reminders.
• Invoice lookup and membership payment from the phone.
• Access to benefits and coupons, plus clinic and location information.
• An educational blog and notifications, which is the direct channel that was missing.

The clinic back office

• Member management: signup, edits, cancellation, membership status and activity history.
• Invoices loaded and tied to each member, with PDF download and payment control.
• Coupon creation with expiry control and redemption tracking.
• Visit scheduling with changes and automatic notifications.

Content and communication

• A content management module to publish educational articles straight into the app.
• Automatic emails and notifications, with no manual work per send.

Architecture and technology

• A mobile application for the patient and a web back office for the clinic.
• Payment system integration for membership billing.
• Automatic notification and email system.
• An architecture ready to add features and scale to more clinics.

Learn more about mobile app development

The club stopped being held together by administrative work and started running as a digital product with a life of its own.

The baseline is the manual handling that came before the app.

Starting point

• Manual handling of appointments and memberships.
• Fragmented communication with the patient.
• No platform for benefits or coupons.

Results achieved

• Less administrative load: appointment reminders and notices go out on their own.
• Centralized management: members, invoices, coupons and scheduling in one panel.
• A direct channel to the patient: benefits and educational content reach the app.
• Membership as a product: online payment and status control now live inside the system.

Strategic impact

• The clinic digitized its membership model end to end.
• The architecture allows scaling the club to more clinics without rebuilding it.
• Loyalty stopped depending on someone remembering to call.